Implementing Tofu for Scalable Personalization

Author

Marketer In The Loop
March 09, 2025

Implementing Tofu for Scalable Personalization

Vic.ai, an AI accounts payable company based in New York, faced challenges in creating personalized content efficiently for their campaigns. With a small team responsible for numerous campaigns, manual personalization was time-consuming and led to underperforming email metrics, including low open and click-through rates. Even with tools like ChatGPT, the process remained cumbersome and lacked scalability.

"We really wanted to leverage technology and AI to augment the team. It's a small team that needs to handle a lot of campaigns and create a lot of content."

Lotta Lundaas, VP of Marketing at Vic.ai

The Solution: Implementing Tofu for Scalable Personalization

To address these challenges, Vic.ai adopted Tofu's AI-powered platform to automate and enhance their content personalization efforts. Key implementations included:

  • Personalized Email Campaigns: Utilizing Tofu, Vic.ai generated highly personalized emails and dynamic landing pages for approximately 2,000 companies. The AI incorporated specific details, such as a company's retail locations or unique strategies, which were previously difficult to extract manually.

  • Automated Content for Stalled Opportunities: Vic.ai's marketing team created personalized press releases and FAQs for stalled sales opportunities. Tofu automated this process by integrating with HubSpot, generating long-form content tailored to each opportunity, and reintegrating it back into their CRM.

The Impact: Improved Engagement and Efficiency

Implementing Tofu's AI-driven personalization led to significant improvements:

  • Increased Click-Through Rates: Personalized email campaigns saw click-through rates rise from 6% to 19%, with read rates increasing from 50% to 65%.

  • Accelerated Sales Engagements: In campaigns targeting stalled opportunities, Vic.ai booked 3 times more meetings, a notable increase from previous efforts.

  • Operational Efficiency: Automating the creation of press releases and FAQs saved approximately 150 hours over 50 opportunities, allowing the team to focus more on strategy and less on manual tasks.

Future Outlook: Expanding AI Applications in Marketing

The success with Tofu has encouraged Vic.ai to explore additional AI applications in their marketing strategies. The team continues to identify new use cases, leveraging Tofu's capabilities to enhance various aspects of their outreach and engagement efforts.